98th annual county fair returns after 6-year absence with E.K. Fernandez rides, 44 food booths, daily entertainment, and traditional parade.
Maui County Fair 2025 returns Thursday to Sunday, October 2–5, 2025, at the War Memorial Special Events Complex in Wailuku, bringing back the full fair experience with E.K. Fernandez rides, the traditional opening parade, daily entertainment, and 40-plus nonprofit food booths after a six-year hiatus. The County of Maui has committed $1.5 million to revive the beloved event, with Festivals of Aloha executive director Daryl Fujiwara coordinating the 98th Maui County Fair in partnership with county agencies, community organizations, and sponsors to restore a tradition that has welcomed as many as 90,000 attendees in past years.
Dates, location, and what’s new
- Dates: Thursday–Sunday, Oct 2–5, 2025.
- Location: War Memorial Special Events Complex, Wailuku.
- What’s new: E.K. Fernandez rides return to Maui with a new cashless app for ride purchases, replacing the old card system, and a larger county role in funding and operations to ensure the fair’s comeback in 2025.
The county announced the return in July with a detailed rides list, underscoring a commitment to joy and safety after a long pause since 2019 due to the pandemic and financial challenges. Mayor Richard Bissen called the fair a chance to reconnect, heal, and move forward together as one ‘ohana, with food, fun, and community traditions that reflect Maui’s identity.
Rides, parade, food, and entertainment
A robust slate of E.K. Fernandez amusements has been confirmed, including family favorites and thrill rides: Dizzy Dragons, Helicopter, Magic Maze, Merry-Go-Round, Lolli Swings, Pharaoh’s Fury, Scooter, Seven Seas, Super Sizzler, Super Slide, Wacky Worm, Wave Swinger, and Zero Gravity, with Fernandez also bringing concession trailers for funnel cakes and cotton candy. The traditional opening parade is slated to return along Kaʻahumanu Avenue ahead of opening night at the fairgrounds, bringing marching bands, floats, and community groups to the route before gates open at War Memorial.
Inside the grounds, organizers are targeting 44 nonprofit food booths serving local classics alongside carnival treats, with plans to revive daily entertainment and bring back popular contests such as the Healthy Baby Contest, with additional competitions under consideration as logistics finalize. Vendor applications for nonprofits opened in July with an August 8 deadline via themauifair.com, and organizers are also coordinating transportation options to help residents of Lānaʻi and Molokaʻi attend during the weekend.
Admission and ticketing
The fair has announced general admission pricing at $10 for adults and $5 for children, with ride access purchased separately via the E.K. Fernandez mobile app; a cash-loading solution is in development for attendees who prefer not to use cards in the app. As entertainment, vendor, and contest schedules publish, the official site themauifair.com and county channels will list daily hours, parade timing, and gate details so families can plan their visits around performances and special events.
Why the fair matters this year
After 2019, the fair experienced years of disruption. In 2025, the county’s appropriation and hands-on coordination reflect a shared determination to revive a cherished gathering — an event that feeds local nonprofits, showcases island agriculture and youth programs, and gives keiki and kūpuna a joyful place to gather. County statements highlight the fair as a pathway to “reconnect, heal, and move forward,” an ethos felt across the parade, exhibits, and the return of the Joy Zone rides.
Behind-the-scenes rebuild
Even with $1.5 million committed, organizers face large new costs to reconstruct food booths and update electrical infrastructure. Festival coordinator Daryl Fujiwara told the County Council’s Budget, Finance and Economic Development Committee that none of the old booths were salvageable, estimating roughly $340,000 to rebuild 44 booths and another $180,000 for electrical, creating a fundraising target of around $500,000 beyond the county appropriation to fully resource the fairgrounds. Community partners and sponsors are being courted to bridge the gap and ensure nonprofit food vendors can safely serve throughout the weekend.
Practical planning tips
- Getting there: The War Memorial Special Events Complex has multiple parking areas; opening night is busiest around the parade and gates opening, so arrive early or plan to come later in the evening after parade traffic clears.
- Using rides: Download the E.K. Fernandez rides app in advance to load funds and avoid lines; the old card system is retired, and a cash-loading option is being finalized for 2025.
- Budgeting: Set aside funds for admission, rides, and nonprofit food booth favorites; many community organizations rely on fair proceeds for year-round programs.
- Family strategy: Stagger ride times with show schedules and meal breaks; plan a meet-up point and consider noise protection for little ones near the main stage and ride zones.
- Accessibility: Check themauifair.com as the fair approaches for updated gate hours, accessibility routes, stroller-friendly areas, and reserved parking information.
What to eat and where to explore
Nonprofit booths are the fair’s culinary heartbeat. Expect local plate lunch classics, teri sticks, chow fun, laulau, shave ice, butter mochi, and specialty items unique to each group’s booth. E.K. Fernandez will also add funnel cakes and cotton candy to the mix for a balance of local and carnival flavors. Between meals, wander exhibits that spotlight school clubs, agriculture, robotics, and cultural programs, and catch daily entertainment across stages to discover Maui’s next generation of performers.
For out-of-town visitors
Pair a fair evening with daytime exploration: ʻĪao Valley and Wailuku Town are minutes away, while Kīhei and Kāʻanapali beach days fit nicely before a late-afternoon fair visit. If traveling from West or South Maui, plan extra drive time for parade day and weekend traffic, and consider mid-day or later-evening fair arrivals for a more relaxed pace.
How to get involved
- Nonprofits: Apply for food and vendor spots via themauifair.com; the 2025 deadline for food booths was Aug 8, but interest forms remain open for other roles.
- Sponsors and volunteers: Contact the fair via the official site to support booth rebuilding, electrical upgrades, transportation, or program areas that enhance safety and guest experience.
- Parade groups: Marching bands, school clubs, and community groups can register through the site to bring Maui pride to Kaʻahumanu Avenue on opening night.
Verified details at a glance
- Name: 98th Maui County Fair.
- Dates: Oct 2–5, 2025.
- Place: War Memorial Special Events Complex, Wailuku.
- Parade: Traditional opening parade down Kaʻahumanu Avenue before gates open.
- Rides: E.K. Fernandez Joy Zone returns; app required for ride purchases.
- Food booths: 44 nonprofit booths planned; vendor apps via themauifair.com.
- Admission: $10 adults; $5 children; ride purchases separate via app.
- Organizer: Festivals of Aloha executive director Daryl Fujiwara under County of Maui sponsorship; $1.5M county funding committed; additional $500k fundraising need identified for infrastructure.
Maui is ready for the lights, music, rides, and flavors that make the county fair a community treasure. Mark Oct 2–5 on the calendar, download the E.K. Fernandez app, and bring the whole ʻohana to War Memorial for a weekend of togetherness that supports local nonprofits and celebrates Maui’s spirit. Watch themauifair.com and county channels for the parade route, hours, entertainment schedule, and vendor lineup — then come hungry, ride ready, and eager to make new fair memories on Maui.