Maui

Every first Friday of the month, something genuinely wonderful happens on Market Street in Wailuku. The road closes to traffic at 5:30 PM, the vendors set up their stalls, the live music starts at 6:00 PM, and the most authentic street party on Maui comes alive for three hours of local food, Hawaiian music, artisan shopping, and real community energy that no resort event on the island can replicate. Wailuku First Friday 2026 runs every first Friday of the month from 6:00 PM to 9:00 PM on Market Street, Wailuku, Maui — and every single edition is completely free.

"Wailuku First Friday is a vibrant monthly celebration showcasing local culture through live music, food, arts, and community spirit in Maui's historic town."

The Story of Wailuku First Friday

Maui's Monthly Cultural Celebration

Wailuku First Friday is a free monthly street festival held on Market Street in the heart of historic Wailuku Town, Maui's county seat on the north coast of central Viti Levu. It has become one of the most consistently attended and genuinely local monthly events on the island.

The format is elegantly simple. Market Street closes to vehicles at 5:30 PM. Food vendors, local artisans, boutique businesses, and community organisations line both sides of the street. A live music stage anchors the block with two sets of Hawaiian and local artists from 6:00 to 9:00 PM. A second entertainment area at the Wailuku Garage runs DJ music alongside an additional cluster of vendors. The community shows up. Everyone is welcome.

Wailuku First Friday was built to support Wailuku's historic town centre and its local businesses — and after years of consistent monthly events, it has succeeded in turning Market Street into one of the most visited and most loved social spaces on Maui.

The 2026 Monthly Schedule

Mark Your Calendar for Every First Friday

Wailuku First Friday runs on the first Friday of every month throughout 2026 from 6:00 PM to 9:00 PM. Based on the confirmed 2026 calendar:

• January 2, 2026 — first WFF of the new year; community ring-in celebration
• February 6, 2026
• March 7, 2026 — "Spring Fling" theme; performers included 2025 Carmen Hulu Lindsey Leo Ha'iha'i Falsetto Champion Namaka Pauole and Joshua Kahula
• April 3, 2026 — "Hoppin'" evening on Market Street
• May 1, 2026 — Lei Day celebration; free lei-making, Ma'awe featuring Kalani Miles and Duane Feig (6:00 to 7:30 PM) and Kaina Kountry (7:45 to 9:00 PM) on the Market Street stage; DJ Z at Wailuku Garage
• June 6, 2026
• July 3, 2026 (subject to confirmation; July 2025 was cancelled for Independence Day holiday)
• August 7, 2026
• September 4, 2026
• October 2, 2026
• November 6, 2026
• December 4, 2026

Check wailukufirstfriday.com and the official Facebook page at facebook.com/WailukuFirstFriday for monthly theme announcements, performer lineups, and any schedule changes.

What Happens at Wailuku First Friday

From Live Music to Artisan Markets

Every monthly edition follows the same welcoming structure while rotating fresh themes, performers, and seasonal activities:

Live Music on Market Street Stage

• Two live sets every edition from 6:00 to 9:00 PM — the first from 6:00 to 7:30 PM and the second from 7:45 to 9:00 PM
• Performers are drawn from Maui's rich local Hawaiian music community — past 2026 performers have included hula champions, falsetto artists, and multi-generational Hawaiian musicians
• The March 2026 edition featured Namaka Pauole, the 2025 Carmen Hulu Lindsey Leo Ha'iha'i Falsetto Champion — a reflection of the calibre of artist the event attracts
• The May 2026 edition brought Kaina Kountry and Ma'awe featuring Kalani Miles and Duane Feig to the Market Street stage

Wailuku Garage Entertainment

• A DJ spins throughout the evening at the Wailuku Garage, 81 North Market Street — a second entertainment node that gives the event two distinct atmospheres simultaneously
• Additional vendors and artisan stalls cluster around the Garage space, extending the event footprint beyond the main Market Street corridor
• Special activity stations rotate by theme — the May 2026 Lei Day edition hosted free lei-making at the Wailuku Garage with provided materials and guidance

Local Vendors, Food, and Artisans

The vendor programme at Wailuku First Friday is the event's commercial heartbeat — and a genuine showcase of Maui's maker and food culture:

• Local food vendors and food trucks serving everything from traditional Hawaiian plate lunches and poke bowls to international street food and desserts
• Maui-made artisan goods including handcrafted jewellery, clothing, artwork, ceramics, and cultural items
• Local fashion designers and boutique clothing vendors — Wailuku First Friday has become one of the best places on Maui to find genuinely locally designed apparel
• Art and photography from Maui-based visual artists
• Community organisation booths from Maui nonprofits, cultural organisations, and civic groups

The guiding philosophy of the event is summarised in its recurring call to action: "Shop, eat, and think local"

Historic Wailuku Town: The Perfect Stage

The Authentic Heart of Maui

The setting of Wailuku First Friday is as important as the event itself. Wailuku is Maui's county seat — a town of genuine historical depth and architectural character that stands in complete contrast to the resort corridors of Kāʻanapali and Wailea.

Market Street is the spine of historic Wailuku — a compact, walkable block lined with buildings that date to the plantation era, interspersed with local restaurants, vintage shops, boutiques, galleries, and the kind of family-run businesses that give a town its soul.

The neighbourhood's landmarks include:

• Iao Valley State Park — the sacred valley and needle formation that served as the site of one of the most significant battles in Hawaiian history, approximately 10 minutes from Market Street
• Wailuku Hongwanji Mission on Vineyard Street — one of the host temples for the Maui Obon Bon Dance season, two blocks from Market Street
• Maui Tropical Plantation — 15 minutes south toward Waikapu, a working agricultural attraction with tram tours through tropical fruit and flower fields
• Wailuku Municipal Parking Garage — the primary free parking facility for the event, accessible via Church Street between Vineyard and Main

A Themed Event Every Month

Fresh Themes Keep It Exciting

One of the things that keeps Wailuku First Friday feeling fresh every month is the rotating theme programme. Each edition gets a distinct identity that shapes the activities, decor, and sometimes the vendor mix:

• January 2026: New Year ring-in celebration
• March 2026: "Spring Fling"
• April 2026: "Hoppin'" (spring/Easter theme)
• May 2026: Lei Day — free lei-making, Hawaiian floral culture, community gifting of lei

Upcoming 2026 themes have not yet been announced for June through December. Check wailukufirstfriday.com/updates for the monthly theme reveal typically posted 2 to 3 weeks before each first Friday.

Supporters Behind Wailuku First Friday

The Backbone of the Event

The event's consistent quality and community reach is backed by a group of supporters that reflects Maui's cultural and civic infrastructure:

• County of Maui — government backing that anchors the event's civic credibility
• Hawaiʻi Tourism Authority — state-level tourism support
• Kilohana by the Hawaiian Council (CNHA) — Native Hawaiian civic organisation support
• KPOA 93.5 FM — Maui's Hawaiian music radio station; event media partner
• Contact organiser: Daryl Fujiwara, daryl@wailukufirstfriday.com, 808-264-8779

Practical Information for Visitors

Getting to Market Street, Wailuku

• From Kahului Airport (OGG): Approximately 10 to 15 minutes by car or taxi via Kahului Beach Road and into Wailuku town — one of the most accessible event venues on Maui
• From Kāʻanapali Beach: Approximately 40 minutes east via the Honoapiʻilani Highway
• From Wailea: Approximately 35 to 40 minutes north via the Piilani Highway and into Wailuku

Parking

• Wailuku Municipal Parking Garage — free parking after 6:00 PM, accessible via Church Street between Vineyard and Main
• Market Street closes to vehicle traffic at 5:30 PM — arrive and park before 5:30 PM if driving directly to Market Street, or use the Municipal Garage via Church Street
• Vehicles remaining on Market Street after the 5:30 PM closure will be ticketed and towed at the owner's expense

Tips for the Best Experience

Make the Most of Your Visit

• Arrive at 5:30 PM as vendors set up and the street closes — gives you time to browse the full vendor lineup before the 6:00 PM music start
• Bring cash — many artisan vendors and food stalls prefer or require cash; the Municipal Parking Garage ATM is nearby
• Family-friendly throughout — the event is explicitly designed for all ages; children are welcomed and the outdoor street setting is ideal for families
• Wear comfortable walking shoes — Market Street is flat and walkable but you will be on your feet for most of the 3-hour programme
• Check the monthly theme in advance at wailukufirstfriday.com — themed editions often include special activities or giveaways tied to the month's concept
• Combine with a Wailuku dinner reservation — several of Wailuku's best local restaurants are on or immediately adjacent to Market Street; book a table for before or after the event

The Bigger Picture: Wailuku in Maui's Cultural Calendar

Connecting the Dots of Maui's Events

Attending Wailuku First Friday connects naturally with the broader arc of Maui's annual cultural events. The first Friday of August falls on August 7, 2026 — just two weeks before the Emma Farden Sharpe Hula Festival (August 22) and the 28th Annual Maui Calls Benefit Gala (August 22). A visitor building a Maui cultural itinerary around late July and August could anchor it with Wailuku First Friday on August 7, an Obon Bon Dance in mid-August, and then the double-header of the hula festival and Maui Calls on August 22 — a genuinely extraordinary cultural arc across a single three-week Maui stay.

Frequently Asked Questions

The Things People Always Want to Know

When is Wailuku First Friday in 2026?

Wailuku First Friday is held on the first Friday of every month, from 6:00 PM to 9:00 PM on Market Street, Wailuku, Maui. Upcoming 2026 dates include June 6, July 3, August 7, September 4, October 2, November 6, and December 4.

Is Wailuku First Friday free?

Yes, completely free to attend. Food and vendor purchases support local businesses.

Where exactly is Wailuku First Friday held?

On Market Street, Wailuku, HI 96793 — the main street of historic Wailuku Town, Maui's county seat in central Maui.

Where do I park for Wailuku First Friday?

At the Wailuku Municipal Parking Garage, accessible via Church Street between Vineyard and Main — free parking after 6:00 PM. Note that Market Street closes to vehicles at 5:30 PM.

What kind of music is at Wailuku First Friday?

Primarily Hawaiian and local Maui music — two live sets on the Market Street stage from 6:00 to 9:00 PM, plus DJ music at the Wailuku Garage throughout the evening.

Who organises Wailuku First Friday?

Organised by the Wailuku First Friday team under contact organiser Daryl Fujiwara (daryl@wailukufirstfriday.com / 808-264-8779), supported by the County of Maui, Hawaiʻi Tourism Authority, Kilohana by CNHA, and KPOA 93.5 FM.

Verified Information at a Glance

• Event: Wailuku First Friday 2026
• Category: Free monthly community street festival
• Frequency: Every first Friday of the month
• Hours: 6:00 PM to 9:00 PM
• Venue: Market Street, Wailuku, HI 96793, Maui
• Second venue node: Wailuku Garage, 81 N. Market Street
• Entry: Free
• Road closure: Market Street closes to vehicles at 5:30 PM
• Parking: Wailuku Municipal Parking Garage (free after 6 PM) via Church Street between Vineyard and Main
• Programme: Two live Hawaiian/local music sets, DJ at Wailuku Garage, local food vendors, artisan marketplace, monthly themed activities
• 2026 confirmed editions: January 2, March 7 (Spring Fling), April 3 (Hoppin'), May 1 (Lei Day)
• Organiser contact: Daryl Fujiwara, daryl@wailukufirstfriday.com, 808-264-8779
• Supporters: County of Maui, Hawaiʻi Tourism Authority, Kilohana by CNHA, KPOA 93.5 FM
• Official website: wailukufirstfriday.com
• Official Facebook: facebook.com/WailukuFirstFriday
• Nearest airport: Kahului Airport (OGG) — approximately 10 to 15 minutes

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Nearly a century of tradition. That is what the 99th Annual Maui County Fair represents when it opens its gates on Thursday, October 1, 2026 at the War Memorial Special Events Complex in Wailuku, Maui. Announced officially by Mayor Richard Bissen on April 22, 2026, this four-day celebration of local culture, community spirit, carnival rides, food, and island pride runs through Sunday, October 4, 2026 — and it is the single most anticipated community event on Maui's autumn calendar.

Just one year away from its centennial edition, the 99th Maui County Fair is not simply a fair. It is the living proof that some traditions are too deeply loved to disappear.

"The return of the Maui County Fair brings back a tradition our community really values."

The 2026 Fair: What Is Officially Confirmed

Key Details for the Upcoming Edition

Mayor Bissen's April 22, 2026 announcement confirmed every key detail for the upcoming edition:

• Dates: Thursday, October 1 to Sunday, October 4, 2026
• Venue: War Memorial Special Events Complex, Wailuku, Maui, HI 96793
• Opening: October 1 at 4:30 PM
• Closing: October 4 at 11:00 PM HST
• Edition: 99th Annual — one year before the centennial
• Fair Director: Daryl Fujiwara of Festivals of Aloha — returning for the second consecutive year after leading the 2025 comeback edition
• County funding: Mayor Bissen proposed $1.5 million in county appropriation to support the 2026 fair
• Official website: themauifair.com

A Fair That Has Been Part of Maui Since 1927

Historical Significance and Resilience

The Maui County Fair has been running since 1927 — making it one of the longest continuously running community fairs in the entire State of Hawaii. Nearly every Maui family has a story attached to it. Grandparents who won goldfish in booths that no longer exist. Teenagers who rode the Ferris wheel with friends who are now their spouses. Children who tasted their first malasada at 9 o'clock on a Saturday morning.

"The fair's return in 2025 was described as the 'successful comeback of the beloved fair' by Mayor Bissen."

The fair went through a painful hiatus following the August 2023 Lahaina wildfires and the disruption they caused to the entire Maui community's civic and social life. Its return in 2025 — the 98th Annual — was not just an event. It was a statement about Maui's resilience.

What the Maui County Fair Includes

A Full Four-Day Programme

The Maui County Fair is a full four-day programme of food, entertainment, competitions, exhibits, and carnival infrastructure:

• Carnival Rides and Midway: A full carnival midway with rides for all ages — from family-friendly attractions to thrill rides for teenagers and adults
• Food: Nonprofit food vendor booths serving the dishes that Maui families have grown up eating — plate lunches, malasadas, shave ice, saimin, chili rice, and rotating specialties from community organisations across the island
• Horticulture and Agriculture Exhibits: Locally grown flowers, plants, and produce judged and displayed across the fair grounds
• Entertainment Stage: Hawaiian music and hula, local bands and performers, keiki (children's) entertainment

The Food: The Heart of the Fair

Supporting Local Nonprofit Organisations

The Maui County Fair's food programme is specifically designed to support local nonprofit organisations — vendor spaces are allocated through a competitive application process that prioritises community service and menu quality:

• Nonprofit food vendor booths serving traditional Maui dishes
• Products and Services Exhibit — preference given to Maui-based businesses and Maui-made products
• Food vendor applications were due May 15, 2026; vendor selection notifications were issued May 30; payment deadline was June 15
• The food vendor structure means that attending the fair and eating at its booths is a direct act of community support — every plate lunch purchase supports a Maui nonprofit

Fun Factory Day: Free Sunday Admission

A Beloved Tradition

One of the most loved traditions of the Maui County Fair is Fun Factory Day on the closing Sunday:

• The first 2,000 attendees on Sunday, October 4 receive free admission to the fair — compliments of Fun Factory at Queen Kaʻahumanu Center and Maui Mall
• This makes Sunday morning the single most energetic and most accessible entry point for families and budget-conscious visitors
• Arriving at opening time on Sunday morning is the best strategy for securing one of the 2,000 free admission entries

The War Memorial Special Events Complex: Wailuku's Festival Ground

Home of the Maui County Fair

The War Memorial Special Events Complex at 700 Halia Nakoa Street, Wailuku has been the permanent home of the Maui County Fair for decades — a large, flat, open events complex in central Wailuku with the capacity to hold the full fair infrastructure of carnival rides, food vendor rows, exhibit tents, entertainment stage, and the horticulture pavilion:

• Located in the heart of Wailuku — Maui's county seat, just 10 to 15 minutes from Kahului Airport
• Adjacent to the War Memorial Stadium and Complex — the broader athletic and civic space that anchors the central Wailuku neighbourhood
• Historic Wailuku Town's Market Street is approximately 10 minutes walk from the fair grounds — the home of Wailuku First Friday — giving visitors the option of combining a fair afternoon with an evening in the historic town centre
• Queen Kaʻahumanu Center is approximately 10 minutes by car — Maui's largest mall and the home of Aloha Friday cultural events

The 99th Year: One Year From a Century

A Living Chain of Community Memory

The significance of the 2026 edition extends beyond any single programme element. This is the 99th Annual Maui County Fair — the edition that stands directly before the centennial.

That context shapes everything about October 1 to 4, 2026 at War Memorial. The 99th fair will be attended by people whose grandparents attended the 50th, whose parents attended the 75th, and whose children may attend the 125th. It is a living chain of community memory that very few events in the State of Hawaii can match.

"After everything the Maui community has navigated since August 2023, the fair's return is not just a celebration. It is a declaration."

The October 2026 Maui Context

A Broader Events Window

The Maui County Fair runs October 1 to 4 — placing it within a broader October Maui events window:

• Carmen "Hulu" Lindsey Leo Haʻihaʻi Falsetto Contest — expected October 2026 at the Four Seasons Resort Maui at Wailea
• Wailuku First Friday — October 2, 2026, Market Street, Wailuku (free) — running simultaneously with the fair on Friday October 2; the fair closes at 9:00 PM on Friday, making a Market Street first Friday stop either before or after the fair grounds genuinely feasible

A visitor on Maui the first week of October 2026 could experience all three — the fair's Thursday opening night on October 1, Wailuku First Friday on October 2 (possibly combining both in one evening), and the Carmen Hulu Lindsey Falsetto Contest at the Four Seasons Wailea later in the month.

Practical Information for the Maui County Fair 2026

Fair Hours (Based on 2025 Schedule Pattern)

• Thursday, October 1: 4:30 PM to 11:00 PM (opening night)
• Friday, October 2: Expected 4:00 PM to 9:00 PM
• Saturday, October 3: Expected 10:00 AM to 9:00 PM; Discount Ride Hours 10:00 AM to 4:00 PM
• Sunday, October 4: Expected 10:00 AM to 11:00 PM; Fun Factory Day — first 2,000 free admission

Confirm final 2026 hours at themauifair.com/schedule as the October dates approach.

Getting to War Memorial Complex

Directions and Parking

• From Kahului Airport (OGG): Approximately 10 to 15 minutes by car via Kaʻahumanu Avenue into central Wailuku
• From Kāʻanapali Beach: Approximately 40 minutes east via the Honoapiʻilani Highway
• From Wailea: Approximately 35 to 40 minutes north via Piilani Highway

Parking

• Surface parking available at and around the War Memorial Complex; arrive early on Saturday and Sunday when the fairgrounds are at their busiest
• Additional parking available at nearby War Memorial Stadium lots and along Halia Nakoa Street

Tickets and Admission

Pricing and Access

• Admission pricing for the 2026 fair had not been officially announced at time of writing
• The 2025 (98th Annual) fair set the pricing benchmark; check themauifair.com for 2026 ticket release
• Fun Factory Day (Sunday October 4): First 2,000 attendees receive free admission

Vendor and Sponsorship Information

Opportunities and Deadlines

• Vendor applications closed May 15, 2026
• Sponsorship opportunities available at themauifair.com/sponsorship
• Food vendor selection notifications issued May 30; Products and Services exhibitor notifications June 1

Frequently Asked Questions

The Things People Always Want to Know

When is the Maui County Fair 2026?

The 99th Annual Maui County Fair runs from Thursday, October 1 to Sunday, October 4, 2026 at War Memorial Special Events Complex, Wailuku, Maui.

Where is the Maui County Fair 2026 held?

At the War Memorial Special Events Complex, 700 Halia Nakoa Street, Wailuku, Maui, HI 96793 — approximately 10 to 15 minutes from Kahului Airport.

Is there free admission to the Maui County Fair?

The first 2,000 attendees on Sunday, October 4 receive free admission on Fun Factory Day, compliments of Fun Factory at Queen Kaʻahumanu Center and Maui Mall.

Who is running the Maui County Fair 2026?

Daryl Fujiwara of Festivals of Aloha — returning as fair director for the second consecutive year after leading the 2025 comeback edition.

How much county funding supports the Maui County Fair 2026?

Mayor Bissen proposed $1.5 million in county appropriation to support the 2026 fair.

What is the significance of the 99th Annual Maui County Fair?

It is the edition immediately preceding the centennial (100th Annual) Maui County Fair — making 2026 a historically significant year for one of Hawaii's longest continuously running community fair traditions, established in 1927.

Verified Information at a Glance

• Event: 99th Annual Maui County Fair 2026
• Category: Annual community fair
• Dates: Thursday, October 1 to Sunday, October 4, 2026
• Opening: October 1 at 4:30 PM HST
• Closing: October 4 at 11:00 PM HST
• Venue: War Memorial Special Events Complex, 700 Halia Nakoa Street, Wailuku, Maui, HI 96793
• Edition: 99th Annual (established 1927)
• Fair Director: Daryl Fujiwara, Festivals of Aloha
• County support: $1.5 million proposed by Mayor Richard Bissen
• Programme: Carnival rides, food vendors (nonprofit organisations), horticulture exhibits, products and services exhibit, entertainment stage, live Hawaiian music, keiki entertainment
• Fun Factory Day: Sunday October 4 — first 2,000 attendees free
• Discount Ride Hours: Saturday 10:00 AM to 4:00 PM
• Official website: themauifair.com
• Nearest airport: Kahului Airport (OGG) — approximately 10 to 15 minutes
• Same-week companion event: Wailuku First Friday — October 2, Market Street, Wailuku (free)

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The Hawaiʻi Food & Wine Festival Maui 2026 arrives in Kāʻanapali from Friday, 23 October through Sunday, 25 October 2026. The festival’s Maui weekend features the 28th Annual Roy Yamaguchi Golf Classic, a Saturday evening tasting at Sheraton Maui Resort & Spa, and a Sunday brunch at Royal Lahaina Resort & Bungalows.

For visitors, this is an opportunity to experience West Maui through the talents of Hawaiʻi’s chefs, farmers, fishers, ranchers, mixologists, and hospitality community. Set against the oceanfront scenery of Kāʻanapali, the festival combines premium food and beverage experiences with local ingredients, cultural connection, and the warm gathering spirit that makes Maui dining memorable.

"The festival combines premium food and beverage experiences with local ingredients, cultural connection, and the warm gathering spirit that makes Maui dining memorable."

The Story of Hawaiʻi Food & Wine Festival

Maui's Culinary Showcase

The 16th Annual Hawaiʻi Food & Wine Festival runs across three islands from Friday, 16 October through Sunday, 8 November 2026. Maui hosts the middle weekend, from Friday, 23 October to Sunday, 25 October 2026.

The confirmed Maui schedule includes:

• Friday, 23 October 2026: 28th Annual Roy Yamaguchi Golf Classic Presented by First Hawaiian Bank
• Saturday, 24 October 2026: Caviar, Pearls & Aphrodisiacs
• Sunday, 25 October 2026: No EGGScuses, Let’s Brunch!

The festival begins on Hawaiʻi Island from 16 to 17 October 2026, continues in Kāʻanapali, Maui from 23 to 25 October 2026, and closes on Oʻahu from 5 to 8 November 2026. Tickets are on sale now, though individual event availability and pricing can change. hawaiifoodandwinefestival

What to Expect at the Festival

A Celebration of Island Flavors

Hawaiʻi Food & Wine Festival is a multi-island culinary event that brings together chefs, winemakers, farmers, fishers, ranchers, producers, and cocktail professionals. The 2026 program marks the festival’s sixteenth annual edition.

The festival is known for highlighting Hawaiʻi-grown ingredients and the people behind them. Rather than treating food as a stand-alone luxury experience, it connects dining with agriculture, ocean stewardship, hospitality, and the diverse cultural influences that shape food across the islands.

"The festival connects dining with agriculture, ocean stewardship, hospitality, and the diverse cultural influences that shape food across the islands."

Festival programming often celebrates:

• Hawaiʻi-grown produce
• Fresh seafood and responsibly sourced fish
• Ranching and local proteins
• Coffee, cacao, and tropical fruit
• Contemporary Hawaiian cuisine
• Japanese, Filipino, Chinese, Portuguese, and Pacific influences
• Craft cocktails and premium spirits
• Wine and beverage pairings
• Chef collaboration
• Community-focused fundraising and education

Into the Events: Day by Day

Experience Maui's Culinary Highlights

The Maui program opens on Friday, 23 October 2026 with the 28th Annual Roy Yamaguchi Golf Classic Presented by First Hawaiian Bank. The event takes place at Kāʻanapali Golf Course, with registration at 10:00 a.m. and a shotgun start at 11:30 a.m.

Golf participants should confirm:

• Tournament entry price
• Registration inclusions
• Golf-club rental availability
• Dress requirements
• Transportation and parking
• Food and beverage inclusions
• Award or post-golf reception details
• Charity beneficiaries
• Rain and cancellation policies

The main Saturday night event, Caviar, Pearls & Aphrodisiacs, takes place from 6:00 p.m. to 9:00 p.m. on Saturday, 24 October 2026 at Sheraton Maui Resort & Spa in Kāʻanapali.

The exact 2026 chef roster, menu, beverage partners, dress guidance, and ticket price should be reviewed through the official event listing. Based on its title and festival format, guests can expect a premium evening built around chef-led dishes, wine, cocktails, seafood-forward flavors, and special tasting stations.

The Maui weekend finishes with No EGGScuses, Let’s Brunch! on Sunday, 25 October 2026, from 11:00 a.m. to 1:00 p.m. at Royal Lahaina Resort & Bungalows.

Why Kāʻanapali is the Perfect Festival Setting

From Beaches to Black Rock

Kāʻanapali is one of Maui’s most recognizable oceanfront resort areas. The setting combines long sandy beaches, West Maui mountain views, resort dining, and access to historic Lahaina-area communities.

During the festival weekend of 23 to 25 October 2026, guests can move easily between food events and classic Maui experiences.

Nearby highlights include:

• Kāʻanapali Beach: A long beach ideal for swimming, walking, and sunset views.
• Puʻu Kekaʻa, or Black Rock: A well-known lava-rock point at the north end of Kāʻanapali Beach.
• Whalers Village: Beachfront shopping, restaurants, and cultural programming.
• Kāʻanapali Golf Courses: Host site for the Roy Yamaguchi Golf Classic.
• Honokōwai Beach Park: A casual nearby beach and picnic stop.
• Napili Bay: A beautiful bay north of Kāʻanapali.
• Kapalua: Known for coastal trails, resort dining, and dramatic shoreline scenery.
• Lahaina: Visitors should check current access, reopening information, and respectful-travel guidance before visiting because of continuing recovery following the 2023 wildfire.

Island Ingredients and Hawaiʻi’s Food Culture

The Flavors of Maui

Hawaiʻi Food & Wine Festival is an ideal setting for understanding why Maui cuisine feels so layered and place-specific. The island’s food culture is shaped by Native Hawaiian traditions and by the communities that arrived through migration, agriculture, and plantation-era history.

Ingredients you may encounter include:

• Fresh ahi and other local fish
• Maui onions
• Kula vegetables
• Upcountry herbs
• Tropical fruit
• Hawaiʻi-grown cacao
• Macadamia nuts
• Local honey
• Taro
• Breadfruit
• Sweet potato
• Pork and beef from Hawaiʻi ranches
• Coffee
• Lilikoi, or passion fruit
• Coconut
• Ginger and turmeric

You may also taste familiar local dishes reimagined by chefs, including poke, laulau-inspired preparations, smoked fish, grilled meats, noodle dishes, tropical fruit desserts, and Asian-Pacific flavors.

Practical Information for Your Visit

Plan Your Festival Weekend

October is a popular time to visit Maui. Expect warm weather, strong sunshine, and occasional trade-wind showers. Book rooms, rental cars, and event tickets early.

Where to Stay:

• Kāʻanapali: Best for walking access to the festival’s venues.
• Honokōwai: Best for nearby condos, markets, and casual dining.
• Napili: Best for a quieter beach feel north of Kāʻanapali.
• Kapalua: Best for luxury stays, golf, and coastal scenery.
• Kihei or Wailea: Best for South Maui, but farther from festival events.
• Wailuku or Kahului: Best for airport convenience and Central Maui access, though driving to West Maui is required.

One official festival travel partner listed rooms starting at $275 per night, before taxes and fees, with complimentary self-parking and waived resort fees for travel dates from 16 October to 8 November 2026. Availability is limited, and guests must book by 9 October 2026, subject to availability. hawaiifoodandwinefestival

Frequently Asked Questions

The Things People Always Want to Know

When is Hawaiʻi Food & Wine Festival Maui 2026?

The Maui portion of the 16th Annual Hawaiʻi Food & Wine Festival takes place in Kāʻanapali from Friday, 23 October through Sunday, 25 October 2026.

Where is Hawaiʻi Food & Wine Festival held on Maui?

The three confirmed Maui venues are Kāʻanapali Golf Course, Sheraton Maui Resort & Spa, and Royal Lahaina Resort & Bungalows in Kāʻanapali, West Maui.

What happens on Friday, 23 October 2026?

The 28th Annual Roy Yamaguchi Golf Classic Presented by First Hawaiian Bank takes place at Kāʻanapali Golf Course, with registration at 10:00 a.m. and a shotgun start at 11:30 a.m.

What is the Saturday Hawaiʻi Food & Wine Festival Maui event?

Caviar, Pearls & Aphrodisiacs is scheduled for Saturday, 24 October 2026, from 6:00 p.m. to 9:00 p.m. at Sheraton Maui Resort & Spa.

What is the Sunday Maui festival event?

No EGGScuses, Let’s Brunch! is scheduled for Sunday, 25 October 2026, from 11:00 a.m. to 1:00 p.m. at Royal Lahaina Resort & Bungalows.

How much are Hawaiʻi Food & Wine Festival Maui tickets?

Tickets are on sale, but verified individual 2026 prices for the three Maui events were not available in the published schedule results. Confirm current pricing and inclusions through the official festival ticket page.

Is the Hawaiʻi Food & Wine Festival only on Maui?

No. The 2026 festival begins on Hawaiʻi Island on 16 and 17 October, continues on Maui from 23 to 25 October, then concludes on Oʻahu from 5 to 8 November 2026.

Verified Information at a Glance

• Event Name: Hawaiʻi Food & Wine Festival
• Edition: 16th Annual Hawaiʻi Food & Wine Festival
• Event Category: Culinary, wine, spirits, golf, agriculture, and hospitality festival
• Maui Dates: Friday, 23 October to Sunday, 25 October 2026
• Maui Location: Kāʻanapali, West Maui, Hawaiʻi
• Friday, 23 October Event: 28th Annual Roy Yamaguchi Golf Classic Presented by First Hawaiian Bank
• Friday Venue: Kāʻanapali Golf Course
• Friday Schedule: Registration at 10:00 a.m.; shotgun start at 11:30 a.m.
• Saturday, 24 October Event: Caviar, Pearls & Aphrodisiacs
• Saturday Venue: Sheraton Maui Resort & Spa
• Saturday Hours: 6:00 p.m. to 9:00 p.m.
• Sunday, 25 October Event: No EGGScuses, Let’s Brunch!
• Sunday Venue: Royal Lahaina Resort & Bungalows
• Sunday Hours: 11:00 a.m. to 1:00 p.m.
• Ticket Availability: On sale now
• Verified Individual Event Prices: Confirm directly with the official festival ticket page
• Festival-wide Dates: Hawaiʻi Island, 16 to 17 October; Maui, 23 to 25 October; Oʻahu, 5 to 8 November 2026
• Best for: Food lovers, wine enthusiasts, golfers, couples, culinary travelers, and visitors seeking a premium West Maui island experience

Reserve your Maui weekend for 23 to 25 October 2026, gather in Kāʻanapali for chef-driven island flavors, and raise a glass to the growers, fishers, and makers whose work gives Hawaiʻi’s food culture its unmistakable sense of place.

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Holo Holo Halloween 2026 brings a safe, cheerful, and family-focused Halloween celebration to Maui on Saturday, 31 October 2026, from 5:00 p.m. to 7:00 p.m. at Queen Kaʻahumanu Center in Kahului. Keiki can dress up, visit participating shops for treats, join the costume contest, and enjoy a lively community evening at Central Maui’s largest shopping centre.

For families visiting Maui or residents planning a fun Halloween night, Holo Holo Halloween offers a welcoming alternative to door-to-door trick-or-treating. The event is designed around costumes, candy, creativity, and community connection, all in a familiar, walkable, and centrally located indoor-outdoor mall environment.

"Holo Holo Halloween is where costumes, candy, creativity, and community come together in a safe, family-friendly environment."

The Story of Holo Holo Halloween

A Maui Tradition at Queen Kaʻahumanu Center

Holo Holo Halloween is Queen Kaʻahumanu Center’s annual community Halloween celebration. It offers a safe setting for children and families to enjoy trick-or-treating while experiencing the festive spirit of Halloween on Maui.

The word holoholo describes a leisurely outing, perfectly capturing the event's spirit as families stroll through the center.

Holo Holo Halloween is centered on:

• Trick-or-treating at participating stores
• A keiki costume contest
• Free candy and treats
• Family-friendly fun
• Community gathering
• Halloween-themed prizes
• Local business participation
• A safe and weather-protected setting
• A convenient Central Maui location

What to Expect at Holo Holo Halloween

Programme and Activities

Holo Holo Halloween takes place on Saturday, 31 October 2026, which is Halloween night, at Queen Kaʻahumanu Center. The confirmed event hours are:

• Date: Saturday, 31 October 2026
• Time: 5:00 p.m. to 7:00 p.m.
• Venue: Queen Kaʻahumanu Center
• Main activity area: Center Court
• Location: Kahului, Central Maui

The event is expected to run for two hours, so families should plan to arrive close to 5:00 p.m. Children will have more time to visit participating stores, collect candy, and register for any costume contest activities.

The first 100 keiki to arrive are expected to receive a special Halloween treat.

Trick-or-Treating at Queen Kaʻahumanu Center

A Safe and Fun Experience

Trick-or-treating is the heart of Holo Holo Halloween. Participating shops throughout Queen Kaʻahumanu Center hand out candy or treats to children in costume.

The center’s layout makes it practical for families with younger children. Instead of walking long residential blocks after dark, families can move between shops, public spaces, and the Center Court activity area.

For the best trick-or-treating experience:

• Arrive shortly before 5:00 p.m.
• Bring a reusable candy bag or small Halloween bucket.
• Visit the Center Court first for current instructions.
• Look for participating-store signage.
• Supervise young children closely.
• Be patient if a popular store has a short queue.
• Thank staff members handing out treats.
• Respect stores that are not participating.
• Keep walkways open for other guests.

Keiki Costume Contest

Showcase Creativity and Fun

The Holo Holo Halloween costume contest gives children a chance to show off their creativity. In previous event information, the contest has used three age categories:

• Ages 0 to 4
• Ages 5 to 9
• Ages 10 to 13

On-site registration has been required for the contest in past editions. Families should arrive early and confirm 2026 registration times, judging criteria, contest location, and prize details at Center Court.

Popular family-friendly costume choices include:

• Friendly ghosts
• Superheroes
• Storybook characters
• Animals
• Ocean creatures
• Tropical fruit costumes
• Hawaiian-inspired characters
• Space explorers
• Classic witches and wizards
• Disney characters
• Dinosaurs
• Group or family costumes

Why Queen Kaʻahumanu Center Works for Maui Families

Convenience and Accessibility

Queen Kaʻahumanu Center is centrally located in Kahului, making it accessible for families across Maui. The mall is near the airport, Wailuku, Central Maui schools, shopping districts, and key island roads.

The confirmed address is:

Queen Kaʻahumanu Center

275 West Kaʻahumanu Avenue

Kahului, HI 96732

Benefits of the venue include:

• Easy Central Maui access
• On-site shops and services
• A familiar public setting
• Well-lit walkways
• Convenient parking
• Nearby food options
• Restrooms
• Space for costumes and strollers
• A community-oriented atmosphere

A Hawaiian Halloween With Community Spirit

Embracing Traditions and Community

Halloween is not a traditional Native Hawaiian observance, but family celebrations such as Holo Holo Halloween become part of modern Maui community life. The event reflects the island’s ability to welcome different traditions while keeping the focus on family, safety, and local connection.

Maui’s communities are diverse, shaped by Native Hawaiian culture and generations of families with Asian, Pacific Islander, Portuguese, Filipino, Japanese, Chinese, Latino, and mainland backgrounds. A community Halloween gathering can bring these families together in a casual, joyful setting.

Good community etiquette includes:

• Be courteous to staff, volunteers, and other families.
• Do not block store entrances or escalators.
• Keep children within sight.
• Use quiet voices in enclosed areas.
• Clean up wrappers and packaging.
• Ask before taking close-up photos of other children.
• Avoid culturally insensitive costumes.
• Support center merchants if you can.
• Follow any security or event-staff instructions.

Make a Full Halloween Day on Maui

Explore Central Maui Before the Event

If your family is attending Holo Holo Halloween on Saturday, 31 October 2026, build a relaxed Central Maui itinerary around the 5:00 p.m. event.

Morning: Iao Valley and Wailuku

Natural Beauty and Local Charm

Begin with Iao Valley State Monument, a beautiful green valley near Wailuku. Check reservations, access conditions, and weather before leaving, as the area can be affected by rain.

Afterwards, explore Wailuku Town for coffee, local shops, or an early lunch. It is a good way to experience historic Central Maui before heading toward Kahului.

Afternoon: Maui Tropical Plantation or Kanaha Beach

Relaxation and Scenic Views

Families can spend the afternoon at Maui Tropical Plantation in Waikapū, where tropical scenery, casual food, and open space offer a relaxed change of pace.

Alternatively, visit Kanaha Beach Park near Kahului for ocean views. Check conditions before swimming, keep an eye on keiki near the water, and remember that Halloween costumes are best saved for the evening.

Early Evening: Dinner Before Holo Holo Halloween

Fuel Up for the Festivities

Eat an early meal at Queen Kaʻahumanu Center or nearby Kahului restaurants. A meal before trick-or-treating can help children avoid filling up exclusively on sweets.

Arrive at the center before 5:00 p.m. on 31 October 2026 to find parking, organize costumes, and be ready for the first activities.

After 7:00 p.m.: Wind Down

Ending the Evening on a Relaxed Note

The event ends at 7:00 p.m. Families with young children may want to return to their hotel, sort candy, and enjoy a quiet evening.

If you plan to continue Halloween festivities elsewhere, verify age requirements, ticketing, hours, and suitability. Maui has adult-oriented Halloween events as well as family gatherings, so not every programme will be appropriate for children.

Food Options for a Pre-Trick-or-Treat Meal

Local Flavors to Start the Evening

A successful Halloween night begins with dinner. Queen Kaʻahumanu Center and the Kahului area offer convenient options for families who want to eat before the event.

Consider choosing:

• A local plate lunch
• Grilled chicken or fish
• Noodles or saimin
• Rice bowls
• Sandwiches
• Fresh fruit
• A light snack for small children
• Water or unsweetened drinks before candy begins

Travel Tips for Halloween on Maui

Preparing for a Memorable Evening

Late October is warm on Maui, but evenings can still feel breezy or bring a passing shower. Keep costumes breathable and easy to layer.

Getting to Kahului

Travel Times and Considerations

• From Kahului Airport, Queen Kaʻahumanu Center is a short drive.
• From Wailuku, the center is only a few minutes away.
• From Kihei, allow roughly 30 to 45 minutes depending on traffic.
• From Wailea, allow additional time beyond Kihei.
• From West Maui, travel times can be longer and vary significantly with traffic and road conditions.

Always check current road conditions before traveling. Do not rush to arrive on time, particularly if you are driving with excited children in costume.

What to Bring

Essentials for a Successful Evening

• Costume and comfortable shoes
• Reusable Halloween bag or bucket
• Water bottle
• Light jacket or sweater
• Phone and portable charger
• Small pack of wipes
• Allergy-safe snacks
• Stroller, if needed
• Any necessary medication
• A change of clothes for younger children
• Cash or card for food and shopping

Cost and Pricing

Free Entry and Additional Expenses

No admission fee has been announced for Holo Holo Halloween 2026. The event is presented as a community Halloween activity, and prior information describes it as a free evening of candy, costumes, prizes, and family fun.

There is no verified ticket price for 2026. Families should expect that:

• Entry to the Holo Holo Halloween event is free.
• Trick-or-treat candy is provided while supplies last by participating businesses.
• The first 100 keiki may receive a special treat, subject to availability.
• Costume contest participation may be free, with on-site registration expected.
• Food, drinks, shopping, and other purchases are separate costs.
• Parking policies should be checked directly with Queen Kaʻahumanu Center before arrival.

Frequently Asked Questions

The Things People Always Want to Know

When is Holo Holo Halloween 2026 on Maui?

Holo Holo Halloween is scheduled for Saturday, 31 October 2026, from 5:00 p.m. to 7:00 p.m.

Where is Holo Holo Halloween held?

The event takes place at Queen Kaʻahumanu Center, primarily around Center Court, at 275 West Kaʻahumanu Avenue in Kahului, Maui.

Is Holo Holo Halloween free?

Yes. The event has been described as a free community Halloween celebration. Food, drinks, and personal purchases cost extra.

Is there trick-or-treating at Holo Holo Halloween?

Yes. Participating stores throughout Queen Kaʻahumanu Center are expected to hand out candy to trick-or-treaters in costume.

Is there a costume contest for children?

Yes. A keiki costume contest is expected, with previous categories for ages 0 to 4, 5 to 9, and 10 to 13. On-site registration has been required in past event information.

What should children wear to Holo Holo Halloween?

Choose a comfortable, family-friendly costume with shoes suitable for walking. Avoid masks that limit vision, loose accessories that cause tripping, and culturally insensitive costume ideas.

What time should we arrive?

Arrive before 5:00 p.m. if possible. Early arrival gives families time to park, register for any costume contest, and be among the first 100 keiki eligible for a special treat, while supplies last.

Verified Information at a Glance

• Event Name: Holo Holo Halloween
• Also Known As: Holoholo Halloween
• Event Category: Free family Halloween, keiki trick-or-treating and costume celebration
• Confirmed Date: Saturday, 31 October 2026
• Confirmed Time: 5:00 p.m. to 7:00 p.m.
• Venue: Queen Kaʻahumanu Center
• Main Activity Location: Center Court and participating stores
• Address: 275 West Kaʻahumanu Avenue, Kahului, HI 96732
• Island: Maui, Hawaiʻi
• Admission: Free, based on current event information
• Expected Highlights: Trick-or-treating, participating-store candy, keiki costume contest, prizes, costumes, and community activities
• Special Early-Arrival Detail: First 100 keiki are expected to receive a special Halloween treat, while supplies last
• Costume Contest: Previous information lists age categories of 0 to 4, 5 to 9, and 10 to 13; confirm 2026 registration details on arrival
• Pricing: No ticket price announced; food, drinks, and shopping are separate expenses
• Best for: Families, young children, visitors seeking a safe Maui Halloween activity, and Central Maui residents

Bring your keiki to Kahului on Saturday, 31 October 2026, arrive ready for treats and creative costumes, and enjoy a bright, welcoming Halloween evening where Maui families and visitors can stroll, laugh, and celebrate together.

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The 13th Annual Hawaiian Airlines Made in Maui County Festival returns to the Maui Arts & Cultural Center in Kahului on Friday, 6 November and Saturday, 7 November 2026. This two-day celebration brings together more than 140 local makers, food producers, artists, designers, and entrepreneurs from Maui, Molokaʻi, and Lānaʻi.

For visitors, the Made in Maui County Festival is one of the most rewarding places to experience island creativity in one setting. You can meet the people behind locally made food, art, jewelry, fashion, home goods, and gifts, while supporting small businesses that keep Maui County’s culture and economy moving forward.

"The Made in Maui County Festival is more than a shopping day. It is a direct connection between visitors and the makers whose work reflects the ingredients, landscapes, stories, and cultures of the islands."

The Story of the Made in Maui County Festival

Maui's Largest Products Showcase

The Made in Maui County Festival is the largest products show in Maui County. Presented by the Maui Chamber of Commerce, the event highlights locally made products from businesses based on Maui, Molokaʻi, and Lānaʻi. The festival began in 2014, modeled after the Made in Hawaiʻi Festival on Oʻahu. Its first edition featured more than 130 vendors and drew over 9,400 visitors and residents. Since then, the event has grown into a major annual showcase for Maui County businesses.

You can expect:

• More than 140 product vendors
• Food trucks and restaurant vendors
• Local food samples and island treats
• Handmade art and crafts
• Jewelry and accessories
• Clothing and island fashion
• Beauty, wellness, and home products
• Gifts and collectibles
• Live music and entertainment
• Product demonstrations
• Fashion shows
• Prize giveaways
• Opportunities to meet makers directly

What to Expect at the Festival

A Celebration of Island Creativity

Every purchase at the Made in Maui County Festival has a local story behind it. You may be buying a small-batch food product made with Maui-grown ingredients, a piece of jewelry designed by an island artist, an original print inspired by Haleakalā, or a handcrafted item from Molokaʻi or Lānaʻi. The festival was created to stimulate Maui County’s economy by raising awareness and sales of products made locally. It gives emerging and established businesses access to residents, visitors, retailers, and wholesale buyers.

Shopping local can help support:

• Independent family businesses
• Artists and craftspeople
• Farmers and food producers
• Designers and makers
• Local job creation
• Cultural knowledge and creative expression
• Maui, Molokaʻi, and Lānaʻi communities
• A more resilient island economy

"The event’s vendor requirements emphasize genuinely local products. In 2026, applicants must be headquartered in Maui County and meet a minimum 51 percent made-in-Hawaiʻi valuation for their products."

Friday, 6 November: Buyers’ Preview and Exclusive Shopping

An Intimate Shopping Experience

The festival opens on Friday, 6 November 2026, with the Buyers’ Preview and Exclusive Shopping Day from 1:30 p.m. to 6:00 p.m. This quieter first-day session offers an opportunity for wholesale buyers, distributors, and selected public ticket holders to browse before the larger Saturday crowd arrives. Friday is especially useful for:

• Retail buyers looking for Maui County products
• Boutique owners and gift-shop curators
• Hospitality businesses seeking local goods
• Visitors who prefer a less crowded shopping experience
• Serious collectors
• Guests hoping to speak at length with makers
• Early holiday shoppers

Approved wholesale buyers receive complimentary admission to the Buyers’ Preview after online registration. A limited number of public guests can purchase Exclusive Shopping Day tickets through the MACC Box Office. The public ticket price for Friday’s 2026 Exclusive Shopping Day was not confirmed in current published information. Check the official festival website or MACC Box Office before making plans.

Saturday, 7 November: Big Festival Day

The Heart of the Festival

The main event takes place from 8:00 a.m. to 4:30 p.m. on Saturday, 7 November 2026. Big Festival Day is when the Made in Maui County Festival feels most alive. Shoppers browse vendors across the MACC campus, food trucks serve local flavors, live entertainment adds an island soundtrack, and businesses unveil products designed for gifting, home use, travel, or everyday enjoyment.

A smart Saturday strategy:

• Arrive by 8:00 a.m. for the best parking and the broadest product selection.
• Walk the entire venue before buying larger items.
• Note booth numbers for products you want to revisit.
• Bring a reusable bag or small rolling cart, if permitted.
• Buy perishable items and food products toward the end of your visit.
• Ask vendors about shipping options for fragile or oversized purchases.
• Stay for stage entertainment and demonstrations.
• Save room for food trucks.

Discover Unique Maui County Products

Shopping Beyond the Ordinary

The most enjoyable part of the festival is discovering products you would not find in a typical souvenir shop. With more than 140 vendors expected, visitors can build a thoughtful collection of gifts and personal keepsakes. Look for:

• Maui-made chocolate and cacao products
• Coffee and tea
• Jams, jellies, and fruit spreads
• Honey and beeswax goods
• Seasonings, salts, and sauces
• Baked goods and snacks
• Macadamia products
• Locally made rum or specialty beverages, where legally available
• Handmade soap and body care
• Candles and home fragrance
• Fine art and photography
• Prints inspired by Maui landscapes
• Hawaiian-style jewelry
• Handmade earrings and bracelets
• Clothing and resort wear
• Keiki gifts
• Home decor
• Ceramics and woodwork
• Stationery and books
• Holiday gifts
• Collectibles

"A locally made item often comes with a conversation, a personal recommendation, and a direct connection to the maker."

Maui, Molokaʻi, and Lānaʻi in One Festival

Celebrating the Diversity of Maui County

Despite its name, Made in Maui County Festival is not only about the island of Maui. It represents the wider county, including Molokaʻi and Lānaʻi. That broader perspective matters. Each island has its own landscape, pace, agricultural traditions, and maker community.

When speaking with vendors, ask:

• Which island is your business based on?
• What local ingredients or materials do you use?
• How did your business begin?
• Is this product seasonal?
• How should I pack or ship it?
• Is there a refill, online ordering, or future delivery option?
• What is your favorite use for this product?

Food Trucks and Island Flavors

A Culinary Journey Through Maui County

Food is a major part of the festival. Recent editions have included more than 140 local vendors and food trucks, making it easy to turn Saturday into a full culinary outing. The 2026 food-vendor list has not yet been published, but attendees can expect a broad selection of Maui County flavors.

Possible choices may include:

• Plate lunches
• Local-style barbecue
• Fresh fish dishes
• Poke
• Huli huli chicken
• Tacos and street food
• Noodles and Asian-inspired dishes
• Vegetarian meals
• Fresh fruit drinks
• Shave ice
• Coffee
• Baked goods
• Chocolate and dessert treats

"Maui food reflects Native Hawaiian traditions and the influences of generations of Japanese, Filipino, Chinese, Portuguese, Korean, Pacific Islander, and other communities."

Music, Fashion, and Demonstrations

A Stage for Creativity

The Made in Maui County Festival is a shopping event, but it is also a stage for Maui County creativity. Previous editions have included live entertainment, product demonstrations, fashion shows, and prize giveaways. The final 2026 entertainment schedule has not yet been announced. It may include:

• Hawaiian music
• Contemporary island performers
• ʻUkulele performances
• Reggae and local bands
• Fashion presentations
• Artisan demonstrations
• Cooking demonstrations
• Cultural showcases
• Prize drawings
• Keiki-friendly activities

Planning Your Kahului Visit

Getting to the Heart of Maui

The MACC is located at 1 Cameron Way in Kahului, near Kahului Harbor, the University of Hawaiʻi Maui College area, and the Maui Arts & Cultural Center’s theaters and outdoor grounds. It is approximately:

• Five to ten minutes by car from Kahului Airport
• About ten minutes from Wailuku
• Roughly 20 to 25 minutes from Kīhei, depending on traffic
• Around 30 minutes from Wailea, depending on traffic
• About 45 minutes from Kāʻanapali, depending on traffic and road conditions

Allow extra time on Saturday morning. Festival traffic and parking demand can increase as the day goes on. The 2025 festival offered free Saturday parking and free shuttles to and from Queen Kaʻahumanu Center, War Memorial Stadium, and War Memorial Gym. Whether those services return in 2026 has not yet been confirmed. Check official transport updates before you go.

Extend Your Central Maui Day

Exploring Beyond the Festival

Kahului is not only an airport stop. It is a practical base for exploring Central Maui before or after the festival. Nearby experiences include:

• Maui Arts & Cultural Center: Check for theater, gallery, or concert programming.
• Kanaha Beach Park: Enjoy ocean views and watch windsurfers.
• Wailuku Town: Browse independent shops and local restaurants.
• Iao Valley State Monument: Visit the lush valley and historic landscape, subject to reservation and weather conditions.
• Maui Tropical Plantation: Explore tropical scenery in Waikapū.
• Kahului Harbor: Watch harbor activity and enjoy nearby coastal views.

If you are staying in Kīhei or Wailea, consider making Saturday a full Central Maui day rather than driving back and forth.

Travel and Shopping Tips

Maximize Your Festival Experience

November is a popular time to visit Maui, with warm days, occasional showers, and the start of the busy holiday period. Reserve accommodation, rental cars, and restaurant tables early. Bring:

• Comfortable walking shoes
• Reusable shopping bags
• A lightweight tote or small wheeled carrier, if allowed
• Card and some cash
• Water bottle
• Sunscreen
• Hat
• Light rain layer
• Portable phone charger
• Insulated pouch for chocolate or perishable products
• Bubble wrap or protective packaging for fragile goods

Helpful buying tips:

• Check whether foods can be brought on your flight.
• Pack liquids, sauces, and spreads in checked baggage according to airline and TSA rules.
• Keep receipts for higher-value purchases.
• Ask about shipping directly from vendors.
• Do not leave chocolate, candles, or food items in a hot rental car.
• Respect vendors’ time during busy periods.
• Support the event by purchasing directly rather than photographing products to reproduce later.

Festival Pricing and Tickets

Plan Your Budget

The official 2026 ticket prices for the Made in Maui County Festival were not yet published in the confirmed event schedule. Friday’s public Exclusive Shopping Day has limited paid admission, while approved wholesale buyers receive complimentary entry after registering online. For reference only, public admission for a prior festival was listed at $3, while children age 12 and under were free. This is not a confirmed 2026 price.

Before buying tickets, verify:

• Friday Exclusive Shopping Day price
• Saturday Big Festival Day price
• Children’s admission policy
• Parking and shuttle information
• Ticket delivery method
• Refund policy
• Whether tote-bag or other early-entry promotions are returning

Frequently Asked Questions

The Things People Always Want to Know

When is the Made in Maui County Festival 2026?

The 13th Annual Hawaiian Airlines Made in Maui County Festival takes place on Friday, 6 November and Saturday, 7 November 2026.

Where is the Made in Maui County Festival held?

The festival is held at the Maui Arts & Cultural Center, located at 1 Cameron Way, Kahului, HI 96732.

What time is the Made in Maui County Festival?

Friday’s Buyers’ Preview and Exclusive Shopping Day runs from 1:30 p.m. to 6:00 p.m. Saturday’s Big Festival Day runs from 8:00 a.m. to 4:30 p.m.

Can the public attend on Friday, 6 November 2026?

Yes, but public attendance is limited. A limited number of Exclusive Shopping Day tickets will be available through the MACC Box Office. Approved wholesale buyers attend the Friday Buyers’ Preview at no charge after registering.

How much are Made in Maui County Festival 2026 tickets?

Verified 2026 ticket prices have not yet been announced. Prior ticket prices should be used only as a guide, and visitors should check the official website or MACC Box Office for current prices.

What can I buy at the festival?

Expect Maui County-made food, art, crafts, jewelry, fashion, beauty products, home goods, gifts, collectibles, and more. The event features more than 140 local makers and food vendors.

Does the festival include vendors from Molokaʻi and Lānaʻi?

Yes. The festival showcases businesses from across Maui County, including Maui, Molokaʻi, and Lānaʻi.

Verified Information at a Glance

• Event Name: Hawaiian Airlines Made in Maui County Festival
• Edition: 13th Annual
• Event Category: Local products, food, art, craft, fashion, business, and community festival
• Confirmed Dates: Friday, 6 November and Saturday, 7 November 2026
• Friday Event: Buyers’ Preview and Exclusive Shopping Day
• Friday Hours: 1:30 p.m. to 6:00 p.m.
• Saturday Event: Big Festival Day
• Saturday Hours: 8:00 a.m. to 4:30 p.m.
• Venue: Maui Arts & Cultural Center
• Address: 1 Cameron Way, Kahului, HI 96732
• Organiser: Maui Chamber of Commerce
• Participating Region: Maui County, including Maui, Molokaʻi, and Lānaʻi
• Expected Vendor Count: More than 140 local makers and food vendors
• Products: Food, art, crafts, jewelry, fashion, gifts, home goods, collectibles, and locally made products
• Friday Public Access: Limited Exclusive Shopping Day tickets available through MACC Box Office
• Ticket Prices: Official 2026 prices are not yet confirmed
• Best For: Holiday shoppers, food lovers, gift buyers, art collectors, families, wholesale buyers, and visitors seeking authentic Maui County products

Set aside 6 and 7 November 2026 for Kahului, meet the makers of Maui County, taste the islands’ small-batch flavors, and bring home gifts that carry a real connection to Maui, Molokaʻi, and Lānaʻi.

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The 2026 Southwest Maui Invitational returns to the historic Lahaina Civic Center from Monday, 23 November through Wednesday, 25 November 2026. Eight major college basketball programs—Arizona, BYU, Clemson, Colorado State, Ole Miss, Providence, VCU, and Washington—will compete across three high-energy days during Thanksgiving week on Maui.

"For basketball fans, the Maui Invitational 2026 offers a rare combination: nationally relevant early-season matchups, an intimate arena environment, and an unforgettable West Maui setting."

The Story of the Maui Invitational

A Prestigious College Basketball Tradition

For the island, the tournament’s return to Lahaina carries particular meaning, bringing visitors and economic activity while supporting the community’s ongoing recovery with sensitivity and respect. The event marks the tournament’s 43rd edition and returns the action to the classic Lahaina venue, known for its close seating, loud crowds, and special atmosphere.

"The Maui Invitational has long been a source of visitor activity for West Maui, generating up to $20 million in annual economic impact."

The 2026 Experience

What to Expect from the Tournament

The confirmed dates for the 2026 Southwest Maui Invitational are 23 to 25 November 2026. The tournament will take place at the Lahaina Civic Center, located at 1840 Honoapiʻilani Highway, Lahaina, Maui, HI. The championship game is scheduled for Wednesday, 25 November 2026 at 2:30 p.m. Hawaiʻi Standard Time, with ESPN set to carry the broadcast.

• Monday, 23 November 2026: First-round games
• Tuesday, 24 November 2026: Championship-bracket semifinals and consolation games
• Wednesday, 25 November 2026: Championship, third-place, fifth-place, and seventh-place games
• Venue: Lahaina Civic Center
• Location: Lahaina, West Maui, Hawaiʻi
• Field: Eight teams, three days, and 12 total games

The 2026 Maui Invitational Teams

A Diverse and Competitive Field

The 2026 field brings together eight programs from major conferences and basketball traditions. Every team is guaranteed three games, giving fans a full tournament experience rather than a one-night event. This field offers contrasting styles and fan bases, making the 2026 bracket one of the most intriguing early-season tests in college basketball.

• Arizona Wildcats
• BYU Cougars
• Clemson Tigers
• Colorado State Rams
• Ole Miss Rebels
• Providence Friars
• VCU Rams
• Washington Huskies

Into the Games

Schedule and Matchups

The opening round takes place on Monday, 23 November 2026 at Lahaina Civic Center. All times listed are Hawaiʻi Standard Time.

• 2:30 p.m.: Clemson vs. Ole Miss
• 5:00 p.m.: BYU vs. Washington
• 9:00 p.m.: Providence vs. VCU
• 11:30 p.m.: Arizona vs. Colorado State

The late-night start times may look unusual to Maui visitors, but they allow national television coverage while creating a distinctive Thanksgiving-week basketball atmosphere in Lahaina.

The Lahaina Experience

Why the Maui Invitational Is So Special

The Maui Invitational is not just another non-conference tournament. It has become one of college basketball’s most prestigious early-season events because it pairs elite teams with an unusual island setting. The Lahaina Civic Center has a capacity of about 2,400, creating an intimate environment unlike the large arenas most of these programs play in during the regular season.

• Fans sit close to the action.
• Every possession feels louder.
• Team supporters travel from across the United States.
• Players face major opponents early in the season.
• Coaches can test rotations under pressure.
• National television gives the games a wide audience.
• Maui adds a memorable backdrop to serious basketball.

Planning Your Visit

Tickets, Travel, and Accommodations

The official tournament website offers ticket purchasing and travel packages for the 2026 event, but final official ticket prices may vary by package, session, seating section, and availability. Third-party marketplaces have listed all-session tickets beginning around $385, but resale prices change rapidly and are not official face values.

• Tickets: Official prices vary by package; third-party all-session listings have begun around $385, subject to change
• Transportation: Fly into Kahului Airport
• Accommodation: Book early in West Maui

Before buying, confirm:

• Whether tickets are all-session or single-session
• Exact seat location
• Fees and delivery method
• Refund policy
• Resale restrictions
• Accessibility seating
• Tournament-package inclusions
• Hotel and transport options
• Official seller status

Frequently Asked Questions

The Things People Always Want to Know

When is the Maui Invitational 2026?

The 2026 Southwest Maui Invitational takes place from Monday, 23 November through Wednesday, 25 November 2026.

Where is the Maui Invitational 2026 held?

The tournament will be held at the Lahaina Civic Center, 1840 Honoapiʻilani Highway, Lahaina, Maui, Hawaiʻi.

Which teams are in the 2026 Maui Invitational?

The confirmed field includes Arizona, BYU, Clemson, Colorado State, Ole Miss, Providence, VCU, and Washington.

When is the 2026 Maui Invitational championship game?

The championship game is scheduled for Wednesday, 25 November 2026 at 2:30 p.m. Hawaiʻi Standard Time.

How much are Maui Invitational 2026 tickets?

Official pricing varies by package and availability. Third-party all-session listings have started around $385, but prices can change and are not official face values. Purchase through official tournament channels whenever possible.

Is the Maui Invitational returning to Lahaina Civic Center?

Yes. The 2026 tournament is confirmed for Lahaina Civic Center from 23 to 25 November 2026.

How many games does each team play?

Every participating team plays three games during the three-day tournament. The bracket includes a championship path and consolation placement games.

Verified Information at a Glance

• Event Name: Southwest Maui Invitational
• Common Name: Maui Invitational
• Edition: 43rd tournament edition
• Event Category: NCAA Division I men’s college basketball tournament
• Confirmed Dates: Monday, 23 November to Wednesday, 25 November 2026
• Venue: Lahaina Civic Center
• Address: 1840 Honoapiʻilani Highway, Lahaina, Maui, HI
• Location: Lahaina, West Maui, Hawaiʻi
• Field: Arizona, BYU, Clemson, Colorado State, Ole Miss, Providence, VCU, and Washington
• Total Games: 12
• First-round Date: Monday, 23 November 2026
• Semifinal Date: Tuesday, 24 November 2026
• Championship Date and Time: Wednesday, 25 November 2026 at 2:30 p.m. Hawaiʻi Standard Time
• Championship Broadcast: ESPN
• Ticket Pricing: Official prices vary by package; third-party all-session listings have begun around $385, subject to change
• Best for: College basketball fans, alumni groups, families, sports travelers, and visitors seeking a Thanksgiving-week Maui experience

Make the most of 23 to 25 November 2026 by bringing your team colors to Lahaina, supporting local businesses with care, and experiencing why three days of basketball in Maui remain one of college sport’s most unforgettable traditions.

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